Last night
Activision kicked off E3 with an exclusive preview event held at Staples Center. Showcasing highly anticipated titles such as
Call of Duty: Black Ops and
Tony Hawk Shred, the event was star-studded both in attendance and on-stage.
Performances by
Eminem,
Rihanna, Usher, Will.I.Am, N.E.R.D., Jane's Addiction, Chris Cornell, David
Guetta,
Deadmau5 and DJ Z-Trip rocked the house well into the wee hours of the morning, which included celebrities such as Abbie Cornish, Brittany Snow, Luke Wilson, Nikki Reed, Paris Hilton, Seth Green, Tommy Lee, and Vanessa
Hudgens.
PMK*
BNC assisted client
Activision with the media and production surrounding the event. From the thousands-long RSVP list to the articles you're reading about the event this morning...we were a part of it.
Last night Activision kicked off E3 with an exclusive preview event held at Staples Center. Showcasing highly anticipated titles such as Call of Duty: Black Ops and Tony Hawk Shred, the event was star-studded both in attendance and on-stage.
Performances by Eminem, Rihanna, Usher, Will.I.Am, N.E.R.D., Jane's Addiction, Chris Cornell, David Guetta, Deadmau5 and DJ Z-Trip rocked the house well into the wee hours of the morning, which included celebrities such as Abbie Cornish, Brittany Snow, Luke Wilson, Nikki Reed, Paris Hilton, Seth Green, Tommy Lee, and Vanessa Hudgens. 
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