Pew Research Center issued a study that found that 1 in 7 new US marriages is interracial or interethnic. So when Gen Ys say that race is not an issue for them, they really mean it. It's yet another reminder for marketers that a brand's image needs to reflect this generation's diversity if they want to be relatable.
Tuesday, June 8, 2010
Further Proof That Young People are Blind to Race
Pew Research Center issued a study that found that 1 in 7 new US marriages is interracial or interethnic. So when Gen Ys say that race is not an issue for them, they really mean it. It's yet another reminder for marketers that a brand's image needs to reflect this generation's diversity if they want to be relatable.
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